Coming up with a business idea is an exciting time. You feel a surge of motivation to start taking action and to materialize your ideas into a profitable startup. It’s certainly a great feeling to have. But how do you know that your idea will in fact be profitable? You surely don’t want to invest 6 months of your time and energy creating a product only to realize that the idea isn’t going to work. You also don’t want to lose your money in the pursuit of something that was deemed to fail from the start. That’s why you have…