I recently had to give a speech to a tough crowd. I had already known that they were a tough group to deal with. But I wasn’t aware that my speech would be last. In fact, my speech was the last in a series of speeches that were delivered at the audience and not to them. People had already begun to leave. They were tired, hungry, anxious and really bored. And the speech I prepared was information packed. It had to be… for the purpose of the subject I was invited to speak about. But the audience had had enough.…